ROLL Magazine is for open-minded skateboarders who are willing to take a chance. The magazine features articles on the skateboarding community, and suggests to the audience the fun and welcoming nature of skate culture with experimental typography and art direction. ROLL is a friendly, inclusive, and creative publication, inspiring readers to strive for individuality. Content includes info that connects new skaters to more established names, giving the reader a comfortable starting point to delve into and discover the lifestyles of skating.