Experiment: A Conversation with Paula Scher

Paula Scher has been a pioneer for graphic design in the 21st century, mixing colorful and expressive typography with image to create identifiable images that have a specific style. In many interviews, Scher talks about reinvention, the power of experimentation and play, and the benefits of taking intimidating projects as a means to grow as a designer. The purpose of this project was to brand an event with typography as a main theme. The posters, tickets, and merchandise all incorporate Paula’s “rules” to becoming a successful designer, as well as styles she incorporates through type as image.