BRYANT
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dELiA*s

One of my responsibilities while working at Dolls Kill is to give their own brand, Delia*s, a more cohesive look. Taking heavy inspo from the cute catalogs original to the brand, the goal was to capture the fun attitude and loud voice of the brand, while modernizing the overall look of the layout.

dELiA*s

 

dELiA*s, a brand living in every teen’s closet through the 90s and 00s, was brought back to life by Dolls Kill. Taking heavy inspiration from original dELiA*s catalogs, my responsibility was to capture the fun attitude of the brand, while calling back to the personality that made the brand so beloved among teens. Each launch had a specific theme and style, but maintained core typography amongst this flexibility.